2018 05 / How to transform in the "New Retail" landscape

Many business leaders are well aware of the global trend, “New Retail,” and its importance, but few of them have a concrete plan on how to put it in action.

This seminar provided practical steps to executing the plan:

1. Customer data footprint tagging and unification: how to turn your anonymous and potential visitors on your website into known customers.

2. Contextualized, experience-driven customer engagement

3. “All omni-channel experiences use multiple channels, but not all multi-channel experiences are omni-channel.” Why does understanding this statement can make or break your “New Retail” program?