Hong Kong Housing Society

Salesforce & Laputa help Housing Society to establish a systematic CRM approach
 
Benefits
#1 Centralized system can allow corporate sales data, membership profile and campaign’s performance tracking in real time.
#2 There is a better control on all aspects of the operation from membership recruitment to event management.
#3 Users can instantly access Salesforce CRM via Mobile, anytime, anywhere.
#4 Real time reports & dashboards enable them to understand the operation and marketing activities better for better decision making.
 
Background 
Hong Kong Housing Society is a non-government organization aiming to serve the needs of the Hong Kong community in housing and related services. We strive to be a world-class housing solution provider and innovator with leadership in quality, value for money and management.
 
Industry
NGO
 
Products
Salesforce Sales Cloud
 
Countries Covered
Hong Kong
​
Challenges
There was a fragmented system and data is only recorded in Excel.
There was lack of visibility of housing Project and Unable to manage campaigns or events effectively by members log.
Management of hotline calls were not systematic enough.